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Mass Marketing

There was a time when the way to get a customer's attention was to buy a television commercial, radio commercial, or print advertisement because you had to market to everyone.  Using mass marketing, businesses had to reach the largest audience possible in order to...

Call to Action

In web design and in copywriting, the call to action is designed to get a response and create urgency.  The call to action is what tells the visitor exactly what to do next.  Think of the Download Now, Click Here, Buy Now, Sign Up Today buttons.

Role Model Business

A role model business is a person or company that does something similar to what you want to achieve.  You can use the role model business to find answers to problems you are having in your business.  The role model business is your mentor without knowing it.  When...

Elevator Pitch

Your elevator pitch is how you describe your business or ask for sale, in one or two sentences.  Online business owners tend to spend way too much time on this.  Unless you are making sales in person or to strangers, your elevator pitch will mainly be used when you...

Competition

Believe it or not, a saturated market can be a good thing.  It means there already is a high demand for what you offer.  The key to overcoming a crowded market is learning how to market outside of it.Instead of thinking of yourself as one in a million,...

Social Proof

Social Proof is a psychological phenomenon that causes us to like what we perceive to be popular. Social proof helps a customer be more at ease shopping with you.  Your customers are influenced by people with similar tastes, and they'll automatically find people with...

Sales Funnel

A sales funnel is made up of all the landing sites and touch points through which visitors will find you.  It's a guided buying process that is designed to perpetually attract interest, convert, and retain new customers.

How to Find a Role Model Business

A role model business can be a great help when you find yourself stuck, or uninspired when working on our online business. You can use a role model business to find ways of doing things for your business.  Here's how to find a role model business. Google the keywords...

Role Model Business

A role model business is a person or company that does something similar to what you want to achieve.  You can use the role model business to find answers to problems you are having in your business.  The role model business is your mentor without knowing it.  When...

Mass Marketing

There was a time when the way to get a customer's attention was to buy a television commercial, radio commercial, or print advertisement because you had to market to everyone.  Using mass marketing, businesses had to reach the largest audience possible in order to...

Permission Based Marketing

Permission-based marketing is what I focus on the most in these lessons.  It means separating your ideal customers from non-buyers by focusing on common interests or niche appeal and then requesting their permission to market to them, through an opt-in. Today, the...

Our Blog

Here at Karma Knot we want our clients to be as well informed as possible about online business. Do you imagine what a new side business (or even a new full-time business) could do for you? That’s what we’re here to help you achieve.

We have helped many companies with the online portion of their business. And no matter how big or small the company, we know that everyone has to start from somewhere.  So, if you’re feeling behind—don’t worry.  We’ll catch you up quickly with what you need to know. Let’s learn what is possible in your online business.

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