Before You Start, READ THIS!

Welcome to the Avatar Creation Kit! By the end of this mini-course, you’ll have a complete avatar created to help shape your business priorities, content creation, and more.

Before we dive into the course, I wanted to share a little about me, your instructor.

I’m the owner of Karma Knot, where I love helping businesses grow online.? I am a Full-Stack Website Developer who specializes in fixing broken websites and helping businesses, by taking the ?Digital Pain? away from them!

I worked as a freelance web designer and developer for ten years before I decided to take my side-hustle full-time in 2014 and open Karma Knot.? ?In the competitive world of web design and development, I am proud to stand out as someone who is honest, forthright, and works with the utmost integrity and desire to help. When I?m not out saving websites, I find ?unplugged therapy? in hiking.

I have helped hundreds of businesses build their online presence, I’ve worked for industries ranging from educational institutions to automotive dealerships to creative businesses.? I apply this knowledge to everything I do at Karma Knot, including courses like this.

If you have any technical issues with the course, please send me an email at I’ll get back to you within 24-48 hours during the week.

As a reminder, you have lifetime access to these lessons and all updates made to them.

How to use the Avatar Creation Kit

This mini-course is divided into three units and a little bonus info.

  • In Unit 1, you’ll learn in more detail what avatars actually are and why they’re crucial to your business.
  • In Unit 2, you’ll start the research phase of building your avatar. I’ll go over two main types of research. This unit includes a bunch of relatively easy ways to gather insights.
  • In Unit 3, you’ll actually build out your target avatar using your research findings and then study your avatar for even more insights.

At the end of the course, I have bonus lessons on how to define your voice to attract your avatar and what to do AFTER your avatar’s created. Gotta know how to put all that hard work to use!

Finally, to keep track of your progress in the course, click “Mark Lesson Complete” as you finish each lesson. It’s a little box at the bottom of each lesson.