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Sales Funnel

A sales funnel is made up of all the landing sites and touch points through which visitors will find you.  It's a guided buying process that is designed to perpetually attract interest, convert, and retain new customers.

Mass Marketing

There was a time when the way to get a customer's attention was to buy a television commercial, radio commercial, or print advertisement because you had to market to everyone.  Using mass marketing, businesses had to reach the largest audience possible in order to...

Customer Relationship Management

Customer relationship management (CRM) is a strategic approach to managing a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically...

Customer Lifetime Value

It's important to know what every customer is worth to your business' bottom line throughout the lifetime of the business relationship. How much profit can you expect to gain from every customer?Once you know this number, you can think about how you can...

CopyCats

People naturally observe everything around them and draw inspiration from it.  It doesn't mean anyone is copying you, or that you are copying other people.  Everyone is inspired by the work of others. People tend to be worried about two things when it...

Customer Lifetime Value

It's important to know what every customer is worth to your business' bottom line throughout the lifetime of the business relationship. How much profit can you expect to gain from every customer?Once you know this number, you can think about how you can...

CopyCats

People naturally observe everything around them and draw inspiration from it.  It doesn't mean anyone is copying you, or that you are copying other people.  Everyone is inspired by the work of others. People tend to be worried about two things when it...

Competition

Believe it or not, a saturated market can be a good thing.  It means there already is a high demand for what you offer.  The key to overcoming a crowded market is learning how to market outside of it.Instead of thinking of yourself as one in a million,...

Call to Action

In web design and in copywriting, the call to action is designed to get a response and create urgency.  The call to action is what tells the visitor exactly what to do next.  Think of the Download Now, Click Here, Buy Now, Sign Up Today buttons.

Our Blog

Here at Karma Knot we want our clients to be as well informed as possible about online business. Do you imagine what a new side business (or even a new full-time business) could do for you? That’s what we’re here to help you achieve.

We have helped many companies with the online portion of their business. And no matter how big or small the company, we know that everyone has to start from somewhere.  So, if you’re feeling behind—don’t worry.  We’ll catch you up quickly with what you need to know. Let’s learn what is possible in your online business.

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