There was a time when the way to get a customer’s attention was to buy a television commercial, radio commercial, or print advertisement because you had to market to everyone. Using mass marketing, businesses had to reach the largest audience possible in order to find their share of interested customers.
The beauty of online business is that mass marketing is not needed, which is good because people have learned to tune out mass marketing. When was the last time you even watched a commercial on television, much less paid attention to it? Now people can carefully select which products we give our attention to. Customers want to feel cared for, unique, and important…don’t you?