online marketing definition

Marketing has become a very general term that leaves most business owners feeling overwhelmed. However, “marketing” simply means finding the customers who desire your work and then pointing them toward it. It’s a service you perform for the people who value your talent.

In this blog, you’ll not only learn everything that marketing your online business entails but more importantly, I’m going to teach you marketing that matters to your bottom line. As a bonus, I’ll show you how to increase and expand your presence online. There’s an unlimited amount of commercial space available to you, I want you to conquer every square inch of it.

I know that the majority of online entrepreneurs are running their businesses day-by-day, and all by themselves. If you reflect on that for a moment, you’ll realize how disturbing it is. This is the only industry in which small business owners try to operate, let alone succeed in such a short-sighted manner. This frenzied approach to business is called “the daily scramble.”

Most online entrepreneurs wake up today and ask, “What am I going to do today to get more sales already?” And then the scramble begins …“I know, I’ll send an email! I’ll promote this post on Facebook! I’ll make four new items and list them in my storefront, and then I’ll tweet and Instagram each of them so everyone will come to check them out.”

Sound familiar? I can promise you a serious businessperson doesn’t scramble, they schedule. A real business doesn’t try something one day, check stats, and give up! No, they persist. They continue to pursue their goals.

Online business is truly the land of unlimited profit potential … if you’re willing to do the work. You can’t look at the face of an online entrepreneur’s successful business and forget all that goes into the operation behind the scenes. I liken it to the workings of a car; the beautiful body you see sitting on the wheels is not what makes the machine run.

Showcasing your expertise with strategic marketing is the antithesis to the daily scramble, so if you’re ready to cure panic and chaos once and for all, you’re in the right place.