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Ideal Customer

Ideal Customer

Every business guru seems to have a different term for your ideal customer.  They are sometimes called the customer profile, your tribe, your biggest fan, customer avatar, or dream clients.  But they are really all the same thing. The ideal customer is a fictional...
Human Intertia

Human Intertia

Human Inertia is the tendency to do nothing or remain unchanged.  This means your customer has a tendency to resist doing things…like buying your product. This is where you should be focusing your attention, instead of on the competition or copycats.  Instead of...
Elevator Pitch

Elevator Pitch

Your elevator pitch is how you describe your business or ask for sale, in one or two sentences.  Online business owners tend to spend way too much time on this.  Unless you are making sales in person or to strangers, your elevator pitch will mainly be used when you...
Direct Response Marketing

Direct Response Marketing

This is the most common form of marketing you use as an online business owner.  It allows you to track, measure, and attract a specific niche audience.  It is about getting a direct response to calls to action like Sign Up! or Buy Now!...
Customer Relationship Management

Customer Relationship Management

Customer relationship management (CRM) is a strategic approach to managing a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers,...
Customer Lifetime Value

Customer Lifetime Value

It’s important to know what every customer is worth to your business’ bottom line throughout the lifetime of the business relationship. How much profit can you expect to gain from every customer?Once you know this number, you can think about how you can...