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Email Marketing Provider

Email Marketing Provider

You need an email marketing service that manages emails for you.  Examples of these are companies like MailChimp, Aweber, Constant Contact, Mad Mimi, and Vertical Response. This is a non-negotiable expense for your business that helps you to organize, schedule, and...
Elevator Pitch

Elevator Pitch

Your elevator pitch is how you describe your business or ask for sale, in one or two sentences.  Online business owners tend to spend way too much time on this.  Unless you are making sales in person or to strangers, your elevator pitch will mainly be used when you...
Direct Response Marketing

Direct Response Marketing

This is the most common form of marketing you use as an online business owner.  It allows you to track, measure, and attract a specific niche audience.  It is about getting a direct response to calls to action like Sign Up! or Buy Now!...
Customer Relationship Management

Customer Relationship Management

Customer relationship management (CRM) is a strategic approach to managing a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers,...
Customer Lifetime Value

Customer Lifetime Value

It’s important to know the value of every customer to the bottom line of your business throughout the lifetime of your business relationship with them.  How much profit can you expect to gain from every customer? Once you know this number, you can think about...
CopyCats

CopyCats

People naturally observe everything around them and draw inspiration from it.  It doesn’t mean anyone is copying you, or that you are copying other people.  Everyone is inspired by the work of others. People tend to be worried about two things when it comes to...

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