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Mass Marketing

Mass Marketing

There was a time when the way to get a customer’s attention was to buy a television commercial, radio commercial, or print advertisement because you had to market to everyone.  Using mass marketing, businesses had to reach the largest audience possible in order...
Permission Based Marketing

Permission Based Marketing

Permission-based marketing is what I focus on the most in these lessons.  It means separating your ideal customers from non-buyers by focusing on common interests or niche appeal and then requesting their permission to market to them, through an opt-in. Today, the...
Ideal Customer

Ideal Customer

Every business guru seems to have a different term for your ideal customer.  They are sometimes called the customer profile, your tribe, your biggest fan, customer avatar, or dream clients.  But they are really all the same thing. The ideal customer is a fictional...
Human Intertia

Human Intertia

Human Inertia is the tendency to do nothing or remain unchanged.  This means your customer has a tendency to resist doing things…like buying your product. This is where you should be focusing your attention, instead of on the competition or copycats.  Instead of...
Email Marketing Provider

Email Marketing Provider

You need an email marketing service that manages emails for you.  Examples of these are companies like MailChimp, Aweber, Constant Contact, Mad Mimi, and Vertical Response. This is a non-negotiable expense for your business that helps you to organise, schedule,...
Elevator Pitch

Elevator Pitch

Your elevator pitch is how you describe your business or ask for sale, in one or two sentences.  Online business owners tend to spend way too much time on this.  Unless you are making sales in person or to strangers, your elevator pitch will mainly be used when you...

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