Select Page
How to Find a Role Model Business

How to Find a Role Model Business

A role model business can be a great help when you find yourself stuck, or uninspired when working on our online business. You can use a role model business to find ways of doing things for your business.  Here’s how to find a role model business. Google the...
Role Model Business

Role Model Business

A role model business is a person or company that does something similar to what you want to achieve.  You can use the role model business to find answers to problems you are having in your business.  The role model business is your mentor without knowing it.  When...
Mass Marketing

Mass Marketing

There was a time when the way to get a customer’s attention was to buy a television commercial, radio commercial, or print advertisement because you had to market to everyone.  Using mass marketing, businesses had to reach the largest audience possible in order...
Permission Based Marketing

Permission Based Marketing

Permission-based marketing is what I focus on the most in these lessons.  It means separating your ideal customers from non-buyers by focusing on common interests or niche appeal and then requesting their permission to market to them, through an opt-in. Today, the...
Ideal Customer

Ideal Customer

Every business guru seems to have a different term for your ideal customer.  They are sometimes called the customer profile, your tribe, your biggest fan, customer avatar, or dream clients.  But they are really all the same thing. The ideal customer is a fictional...
Human Intertia

Human Intertia

Human Inertia is the tendency to do nothing or remain unchanged.  This means your customer has a tendency to resist doing things…like buying your product. This is where you should be focusing your attention, instead of on the competition or copycats.  Instead of...

Pin It on Pinterest