Skyscraper Technique

Skyscraper Technique

3-steps that make up The Skyscraper Technique The skyscraper technique is most often used as a way to get people to link to your blog content.  The main idea behind the skyscraper technique is that it is human nature to be attracted to the best.  No one is impressed...
Unique Selling Proposition

Unique Selling Proposition

Unique Selling Proposition is a marketing term created to help you position yourself as a stronger option than anyone else in your market.  It is the answer to the question: Why should a customer buy from you instead of your...
Social Proof

Social Proof

Social Proof is a psychological phenomenon that causes us to like what we perceive to be popular. Social proof helps a customer be more at ease shopping with you.  Your customers are influenced by people with similar tastes, and they’ll automatically find people...
Sales Funnel

Sales Funnel

A sales funnel is made up of all the landing sites and touch points through which visitors will find you.  It’s a guided buying process that is designed to perpetually attract interest, convert, and retain new...
How to Find a Role Model Business

How to Find a Role Model Business

A role model business can be a great help when you find yourself stuck, or uninspired when working on our online business. You can use a role model business to find ways of doing things for your business.  Here’s how to find a role model business. Google the...
Role Model Business

Role Model Business

A role model business is a person or company that does something similar to what you want to achieve.  You can use the role model business to find answers to problems you are having in your business.  The role model business is your mentor without knowing it.  When...

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