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Email Marketing Provider

You need an email marketing service that manages emails for you.  Examples of these are companies like MailChimp, Aweber, Constant Contact, Mad Mimi, and Vertical Response. This is a non-negotiable expense for your business that helps you to organise, schedule,...

Customer Lifetime Value

It's important to know the value of every customer to the bottom line of your business throughout the lifetime of your business relationship with them.  How much profit can you expect to gain from every customer? Once you know this number, you can think about how you...

Customer Relationship Management

Customer relationship management (CRM) is a strategic approach to managing a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically...

Competition

Believe it or not, a saturated market can be a good thing.  It means there already is a high demand for what you offer.  The key to overcoming a crowded market is learning how to market outside of it. Instead of thinking of yourself as one in a million, think about...

Sales Funnel

A sales funnel is made up of all the landing sites and touch points through which visitors will find you.  It's a guided buying process that is designed to perpetually attract interest, convert, and retain new customers.

Permission Based Marketing

Permission-based marketing is what I focus on the most in these lessons.  It means separating your ideal customers from non-buyers by focusing on common interests or niche appeal and then requesting their permission to market to them, through an opt-in. Today, the...

Ideal Customer

Every business guru seems to have a different term for your ideal customer.  They are sometimes called the customer profile, your tribe, your biggest fan, customer avatar, or dream clients.  But they are really all the same thing. The ideal customer is a fictional...

Human Intertia

Human Inertia is the tendency to do nothing or remain unchanged.  This means your customer has a tendency to resist doing things...like buying your product. This is where you should be focusing your attention, instead of on the competition or copycats.  Instead of...

Email Marketing Provider

You need an email marketing service that manages emails for you.  Examples of these are companies like MailChimp, Aweber, Constant Contact, Mad Mimi, and Vertical Response. This is a non-negotiable expense for your business that helps you to organise, schedule,...

Elevator Pitch

Your elevator pitch is how you describe your business or ask for sale, in one or two sentences.  Online business owners tend to spend way too much time on this.  Unless you are making sales in person or to strangers, your elevator pitch will mainly be used when you...

Direct Response Marketing

This is the most common form of marketing you use as an online business owner.  It allows you to track, measure, and attract a specific niche audience.  It is about getting a direct response to calls to action like Sign Up! or Buy Now! etc.

Our Blog

Here at Karma Knot we want our clients to be as well informed as possible about online business. Do you imagine what adding an online portion to your existing business could do for you? Or maybe maximizing the online business you already have?  That’s what we’re here to help you achieve.

We have helped many companies with the online portion of their business. And no matter how big or small the company, we know that everyone has to start from somewhere.  So, if you’re feeling behind—don’t worry.  We’ll catch you up quickly with what you need to know. Let’s learn what is possible in your online business.

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