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Here at Karma Knot we want our clients to be as well informed as possible about online business. Do you imagine what a new side business (or even a new full-time business) could do for you? That’s what we’re here to help you achieve.

We have helped many companies with the online portion of their business. And no matter how big or small the company, we know that everyone has to start from somewhere.  So, if you’re feeling behind—don’t worry.  We’ll catch you up quickly with what you need to know. Let’s learn what is possible in your online business.

Permission Based Marketing

Permission-based marketing is what I focus on the most in these lessons.  It means separating your ideal customers from non-buyers by focusing on common interests or niche appeal and then requesting their permission to market to them, through an opt-in. Today, the...

Ideal Customer

Every business guru seems to have a different term for your ideal customer.  They are sometimes called the customer profile, your tribe, your biggest fan, customer avatar, or dream clients.  But they are really all the same thing. The ideal customer is a fictional...

Human Intertia

Human Inertia is the tendency to do nothing or remain unchanged.  This means your customer has a tendency to resist doing buying your product. This is where you should be focusing your attention, instead of on the competition or copycats.  Instead of...

Email Marketing Provider

You need an email marketing service that manages emails for you.  Examples of these are companies like MailChimp, Aweber, Constant Contact, Mad Mimi, and Vertical Response. This is a non-negotiable expense for your business that helps you to organise, schedule, and...

Elevator Pitch

Your elevator pitch is how you describe your business or ask for sale, in one or two sentences.  Online business owners tend to spend way too much time on this.  Unless you are making sales in person or to strangers, your elevator pitch will mainly be used when you...

Direct Response Marketing

This is the most common form of marketing you use as an online business owner.  It allows you to track, measure, and attract a specific niche audience.  It is about getting a direct response to calls to action like Sign Up! or Buy Now! etc.

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