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Unique Selling Proposition

Unique Selling Proposition is a marketing term created to help you position yourself as a stronger option than anyone else in your market.  It is the answer to the question: Why should a customer buy from you instead of your competition?

CopyCats

People naturally observe everything around them and draw inspiration from it.  It doesn't mean anyone is copying you, or that you are copying other people.  Everyone is inspired by the work of others. People tend to be worried about two things when it...

Permission Based Marketing

Permission-based marketing is what I focus on the most in these lessons.  It means separating your ideal customers from non-buyers by focusing on common interests or niche appeal and then requesting their permission to market to them, through an opt-in. Today, the...

Mass Marketing

There was a time when the way to get a customer's attention was to buy a television commercial, radio commercial, or print advertisement because you had to market to everyone.  Using mass marketing, businesses had to reach the largest audience possible in order to...

Social Proof

Social Proof is a psychological phenomenon that causes us to like what we perceive to be popular. Social proof helps a customer be more at ease shopping with you.  Your customers are influenced by people with similar tastes, and they'll automatically find people with...

Unique Selling Proposition

Unique Selling Proposition is a marketing term created to help you position yourself as a stronger option than anyone else in your market.  It is the answer to the question: Why should a customer buy from you instead of your competition?

Social Proof

Social Proof is a psychological phenomenon that causes us to like what we perceive to be popular. Social proof helps a customer be more at ease shopping with you.  Your customers are influenced by people with similar tastes, and they'll automatically find people with...

Sales Funnel

A sales funnel is made up of all the landing sites and touch points through which visitors will find you.  It's a guided buying process that is designed to perpetually attract interest, convert, and retain new customers.

How to Find a Role Model Business

A role model business can be a great help when you find yourself stuck, or uninspired when working on our online business. You can use a role model business to find ways of doing things for your business.  Here's how to find a role model business. Google the keywords...

Role Model Business

A role model business is a person or company that does something similar to what you want to achieve.  You can use the role model business to find answers to problems you are having in your business.  The role model business is your mentor without knowing it.  When...

Mass Marketing

There was a time when the way to get a customer's attention was to buy a television commercial, radio commercial, or print advertisement because you had to market to everyone.  Using mass marketing, businesses had to reach the largest audience possible in order to...

Our Blog

Here at Karma Knot we want our clients to be as well informed as possible about online business. Do you imagine what adding an online portion to your existing business could do for you? Or maybe maximizing the online business you already have?  That’s what we’re here to help you achieve.

We have helped many companies with the online portion of their business. And no matter how big or small the company, we know that everyone has to start from somewhere.  So, if you’re feeling behind—don’t worry.  We’ll catch you up quickly with what you need to know. Let’s learn what is possible in your online business.

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