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Here at Karma Knot we want our clients to be as well informed as possible about online business. Do you imagine what a new side business (or even a new full-time business) could do for you? That’s what we’re here to help you achieve.

We have helped many companies with the online portion of their business. And no matter how big or small the company, we know that everyone has to start from somewhere.  So, if you’re feeling behind—don’t worry.  We’ll catch you up quickly with what you need to know. Let’s learn what is possible in your online business.

Elevator Pitch

Your elevator pitch is how you describe your business or ask for sale, in one or two sentences.  Online business owners tend to spend way too much time on this.  Unless you are making sales in person or to strangers, your elevator pitch will mainly be used when you...

Direct Response Marketing

This is the most common form of marketing you use as an online business owner.  It allows you to track, measure, and attract a specific niche audience.  It is about getting a direct response to calls to action like Sign Up! or Buy Now! etc.

Customer Relationship Management

Customer relationship management (CRM) is a strategic approach to managing a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically...

Customer Lifetime Value

It's important to know what every customer is worth to your business' bottom line throughout the lifetime of the business relationship. How much profit can you expect to gain from every customer?Once you know this number, you can think about how you can...


People naturally observe everything around them and draw inspiration from it.  It doesn't mean anyone is copying you, or that you are copying other people.  Everyone is inspired by the work of others. People tend to be worried about two things when it...


Believe it or not, a saturated market can be a good thing.  It means there already is a high demand for what you offer.  The key to overcoming a crowded market is learning how to market outside of it.Instead of thinking of yourself as one in a million,...

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